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Sports Toolkits

The Ask

Create key visuals and POS elements for Coca-Cola's sports partnerships with NASCAR, PGA, HBCU, MLS & NCAA. 

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Agency: VML Commerce

Role: Art Direction, Design

Copywriting: Alex Tsiolas

Creative Direction: Dj Rossino & Paul Rubino

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NASCAR

Nascar_Dillon_KV_Vertical.png
Nascar_Elliott_KV_Vertical.png
Nascar_Hamlin_KV_Vertical.png
Nascar_Logano_KV_Vertical.png
Nascar_Suarez_KV_Vertical.png

National KVs
Featuring the Coca-Cola Racing Family drivers: Austin Dillon, Chase Elliott, Denny Hamlin, Joey Logano & Daniel Suárez.

Nascar_Standee_V4-Suarez-r5.png
Nascar_Standee_V3a-Suarez-r2.png

Standees

Nascar_GM_CZ-KV_V6-r9.png
Nascar_Hero_KV_V3-R5.png
Nascar_Cele_KV_V6-r5.png

ALT KVs

pGA

Coke_2023_SportsAdaptations_Golf_GM-V1-RD4.png
Coke_2023_SportsAdaptations_Golf_V1-RD8.png
Coke_2023_SportsAdaptations_Masters_V2-RD8.png

HBCU

HBCU_football_v1-r10.png
HBCU_Sprite-football_v2-r8.png

MLS

Screenshot 2024-01-22 at 5.40.07 PM.png

Digital Banners

NCAA

NCAA_Pennant-Georgia-blk.png
NCAA_Pennant-KOZ.png
NCAA_Pennant-Vertical-Stacked-blk.png
NCAA_Pennant-Vertical-Stacked.png
NCAA_Pennant-KOZ-blk.png
NCAA_Pennant-Georgia.png

Pennants

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